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Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy by Hörner, Thomas (Author)

AI and digital out-of-home advertising in smart cities by Nikola VANGELOV Via DOAJ

Digital Marketing as A Strategy to Increase Sales and Consumer Satisfaction by Mayhilda Nitami Rina Novi Yani Firdaus Dimas Bagus Susanto Banta Diman Nahya Fadillah Riza Aprillia Ida Fujari via Paperity

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International Journal of Advertising Via Taylor & Francis The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.

Journal of Advertising Research (Taylor & Francis) via Business Source ISSN: 00218499 Publisher Information: Taylor & Francis Ltd 4 Park Square Oxfordshire OX14 4RN United Kingdom of Great Britain & Northern Ireland Bibliographic Records: 06/01/2024 to present Full Text: 06/01/2024 to present Publisher URL: https://taylorandfrancis.com/

Journal of Interactive Advertising via Taylor & Francis The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive focus on interactivity. Through the exploration of both theoretical and empirical implications related to interactive advertising, JIA contributes to a more comprehensive understanding of the role of advertising in this dynamic process. JIA recognizes the vital role of technological advancements in driving interactivity and seeks to incorporate new technologies, emerging theories, and cutting-edge interactive media into advertising research methodologies and approaches. To this end, we encourage submissions covering a broad range of topics related to interactive advertising, including the role of interactivity in advertising effectiveness, media interactivity, global and multicultural perspectives, research methodologies, and the economic and social impact of interactive advertising.