Cultural Value Differences and Women-Owned Businesses in the United States: A Preliminary ExplorationGibson, A. D. (2008). Cultural value differences and women-owned businesses in the United States: a preliminary exploration. The Journal of Applied Business and Economics, 8(2), 23.
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This case study explores the potential differences in cultural values that encourage or encumber women in different U.S. subcultures to become business-owners. Utilizing Hofstede’s Cultural Dimensions (2003), the study assesses the cultural values of Asian, Hispanic, and African
American subcultures in the U.S. and compares and contrasts them to the cultural values of the predominant white, non-Hispanic culture of the United States.