Commerciële Economie: Marketing

Marketing Denken, Marketing Doen 1e editie by Marjolein Visser e.a; Ruud Frambach

Application of machine learning in predicting consumer behavior and precision marketing by Jin Lin In: Paperity Bron: Plosone may 2025

Increasing the purchase intentions for suboptimal products : Comparing potential marketing strategies by De Hooge, Ilona E.; In: Narcis/OpenAire Bron: Journal:Food Quality and Preference, volume 123, page 105,314 (issn: 0950-3293, Copyright policy )

Taking marketing seriously A law and economics analysis of personalized marketing in the digital age by Authors: van Heusden, Aad; Bron: Narcis/Open Aire, Thesis EUR

Adformatie: weekblad voor reclame en marketing

Economisch-statistische berichten: algemeen weekblad voor handel, nijverheid, financiën en verkeer

The economist: weekly commercial times, banker's gazette and railway monitor

Logistiek het vakblad voor logistiek Nederland

MarketingTribune

RetailTrends: informatiebron voor professionals in retail

Tijdschrift voor het economisch onderwijs: periodiek van de VECON

Tips & advies Ondernemer

European Journal of Marketing Via Emerald Pick & Mix The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.

Journal of Business-to-Business Marketing Via Taylor & Francis The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.

Journal of Marketing and Consumer Behaviour in Emerging Markets Via DOAJ Understanding consumer behaviour is crucial for the development of effective marketing strategies. The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, In addition, it intends to include case studies, as well as new concepts and practices reflecting managerial research. JMCBEM seeks to blend both theory and practice and thus contribute to the advancement of the field. We expect submitted articles to be theoretically sound, provide significant research findings and implications for existing approaches.

Journal of Marketing Research Via Business Source ISSN: 00222437 Publisher Information: American Marketing Association 130 E. Randolph St. Chicago IL 60601-5014 United States of America Bibliographic Records: 02/01/1964 to present Full Text: 02/01/1964 to present Publisher URL: http://www.ama.org/

Journal of Marketing Theory and Practice Via Taylor & Francis Journal of Marketing Theory and Practice is now listed in the Emerging Sources Citation Index The Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. As reflected by the journal’s title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant.

Journal of Research in Interactive Marketing Via Emerald Pick & Mix ISSN: 2040-7122 e-ISSN: 2040-7130 ISSN-L: 2040-7122 Renamed from: Direct Marketing: An International Journal Online date, start – end: 2010 Copyright Holder: Emerald Publishing Limited Open Access:

The Retail and Marketing Review Via DOAJ The Retail and Marketing Review (ISSN No: 2708-3209) has as its main focus to publish original research in the disciplines of marketing, retailing, business and related fields. It is not provided in print format. The journal is a peer reviewed and refereed journal, and all articles are submitted to a double blind peer review process. Central to the Journal is the strive to disseminate knowledge in the relevant fields, which can and will be of value to both scholars and practitioners. The Journal serves as a medium for university faculty, researchers in both academia and private or public practice in the disciplines of management, retailing, marketing and related fields, to present and explore new ideas and concepts, to offer innovative ideas and directions, to explore new technologies and latest research tools in the areas of management. The journal uses its advisory/editorial board consisting of international and local academics to provide direction to the journal in terms of policy and publication.

Social Marketing Quarterly Via Sage Social Marketing Quarterly (SMQ) is a scholarly, internationally-circulated journal focused exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers and others involved in behavior change for the social good. SMQ is for professionals who use (or want to use) marketing principles, strategies and techniques to change individual behavior and benefit society. SMQ contains research/evaluation studies, case studies, commentaries, editorials, and book reviews on the use of social marketing to protect the environment, increase health, safety and well-being, and address other issues to increase the social good.