International Business - Knowledge database: e-books

Marketing fundamentals by Bronis Verhage Also available in the library as a hard copy 658.4=20 VERH

Principles and practice of marketing by David Jobber

Marketing Scales Handbook by Gordon C. Bruner II

Cross-Border e-Commerce Marketing and Management by Rakibul Hogue

Marketing 4. 0 by Philip Kotler Also available in the library as a hard copy 658.4=20 KOTL

Influence, New and Expanded by Robert B Cialdini

Marketing 5. 0 by Philip Kotler

Fundamentals of Marketing by Paul Baines

Designing Brand Identity by Alina Wheeler

Principles of marketing by Philip Kotler

Digital Marketing by Dave Chaffey; Fiona Ellis-Chadwick