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e-books
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(e)-Books
This is just a selection of e-books and books available via the library.
Check the
catalogue
to find more titles.
E-books
Marketing fundamentals
by
Bronis Verhage
Also available in the library as a hard copy 658.4=20 VERH
Principles and practice of marketing
by
David Jobber
Marketing Scales Handbook
by
Gordon C. Bruner II
Cross-Border e-Commerce Marketing and Management
by
Rakibul Hogue
E-books
Marketing 4. 0
by
Philip Kotler
Also available in the library as a hard copy 658.4=20 KOTL
Influence, New and Expanded
by
Robert B Cialdini
Marketing 5. 0
by
Philip Kotler
Books
Fundamentals of Marketing
by
Paul Baines
Designing Brand Identity
by
Alina Wheeler
Principles of marketing
by
Philip Kotler
Digital Marketing
by
Dave Chaffey; Fiona Ellis-Chadwick
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