Doing Interview-Based Qualitative Research by For many students, the experience of learning about and using qualitative methods can be bewildering. This book is an accessible step-by-step guide to conducting interview-based qualitative research projects. The authors discuss the 'hows' and 'whys' of qualitative research, showing readers the practices as well as the principles behind them. The book first describes how to formulate research questions suited to qualitative inquiry. It then discusses in detail how to select and invite research participants into a study and how to design and carry out good interviews. It next presents several ways to analyze interviews and provides readers with many worked examples of analyses. It also discusses how to synthesize findings and how to present them. Doing Interview-based Qualitative Research equips readers in disciplines such as psychology, sociology, education, counseling, nursing, and public health with the knowledge and skills necessary to embark on their own projects.
Doing Qualitative Research by Accessible, practical, and featuring indispensable advice, this best-selling textbook is the perfect hands-on guide for those embarking on their own research. With expert advice from the author and real-life experiences from students, this book shows readers how to go from the ideas of research to the practicalities of designing, conducting, and writing about research. Packed with tips for success from author David Silverman and dynamic digital resources, this book secures its place as the "take this everywhere" textbook that supports readers both in the classroom and in the field, providing access via tablet/phone/laptop for easy access to: A ready-made bibliography of qualitative research contained in SAGE journal articles curated by the author, to enrich reading and offer top research articles to cite Definitions to explain key concepts and methods to deepen understanding of what is discussed in the text David's quick, practical video tips and instructional guidance for when students are in the field (or preparing to go into it). David steps in as an instant supervisor to give encouragement and avoid common pitfalls An abundance of online resources and web links chosen by the author offering expert guidance on how to do research and do it better. These include research websites and resources as well as insider guides from trusted experts, links to organizations/software, and online text/articles Datasets providing readers with research data on which to practice organizing, analyzing, and drawing conclusions "Cheat sheets" and reflective trackers readers can use to monitor their progress and plan and manage projects
Handbook of Marketing Scales by The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and "proven" for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.
Doing Research: the hows and whys of applied research by Doing Research is an introduction to research methods and statistics. It answers questions like: what does 'doing research' mean exactly, how do you set up a research project, which steps should you take, how do you collect data and what are the pitfalls? Use general search engines for searching the internet to get familiar with your topic. Using Google Scholar, instead of regular Google, will lead you to reliable, scholarly information.
View all our videos on Google and Google Scholar:
