The importance of attitude and appearance in the service encounter in retail and hospitality
If you are interested in the retail sector, this is a very interesting article for you. A good appearance in this sector is, just like in all other sectors, very important. Not only these aesthetic skills have an impact, also soft skills are important. By soft skills you can think of attitude and emotional aspects. For example in advertisement, often they tend to look for social skills and personality but they actually focus on appearance and behavior. They want someone that fits the company’s image. So for service employees things like ‘’the right personality’’ and ‘’social & interpersonal’’ are most important, even though it is missed most as well. Customer in the retail industry seem to find intangible products increasingly important in addition to tangible products. If you want to learn more about working in this industry, this article definitely can help you!
Dennis Nickson, Chris Warhurst, Eli Dutton
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