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Since a couple of years fostering hospitality in health care institutions has become important. The Health Care sector tries to learn from the hospitality industry how to shape hospitality in their organizations. The essence lies in the experience of the patient/client, whether he is at home, lives in a care center or has been hospitalized for a (short) period.
In this sector you find information on the sector, important developments in this sector as well as how organizations in the sector improve their hospitality.
Brilliant Business Models in Healthcare: get inspired to cure healthcare
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This exciting resource examines pioneering, successful business models in healthcare services, emphasizing bold and innovative entrepreneurship in creating care delivery that is accessible, affordable, and effective. Expert contributors supply fascinating case studies of visionary principles at work in hospitals, specialist care, eHealth providers, and insurers along with practical guidance on building and sustaining a vision, a brand, an organization, and a loyal base of clients, employees, and investors. Featured companies demonstrate how moving beyond conventional patient/provider, service/cost, and other relationships can translate into improvements that benefit clients' health and stakeholders' bottom line as well as the larger community and potentially the world. Coverage analyzes key attributes of these successful entities, detailing key challenges, funding issues, and especially breakthrough goals, including: Strengthening mutual caring and sharing. Letting prevention and self-management work. Patient-centered organization of information and everyday care. Deploying services and instruments to help customers take control. Implementing differentiation in specialized healthcare. The result is crucial takeaways for creating transformational business models in health fields. Approachably written and brimming with infographics, Brilliant Business Models in Healthcare provides inspiring role models for entrepreneurs, managers, consultants, and professionals in the healthcare sector, including providers, insurers, technology suppliers, and pharmacists.
Hospitality and Humanization at Hospitals: How to make your hospital more human and looks like a hotel!
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Some years ago the hospital was considered a cold place whose image was associated with pain, diseases and death. The image now is different with lighter, safer and beautifully decorated hospitals around the world. Some hospitals seems more a hotel than a hospital, selling a new image of health and life, attracting the best professionals and achieving the best results.This book helps healthcare professionals, managers and people in general to understand the importance of changing the mindset and how hospitality services and humanization can change the environment and contribute with the patient recovery.As we can see in the market, companies are always improving their facilities, their products and services, attracting new customers and working hard to keep the old ones. This also should happens with hospitals. The services provided needs to go beyond the medical treatment offered. The patient expectation must be surpassed.Hospitals nowadays are part of our life with prevention, cosmetic changes and body improvements. Luxury and confort are now part of the routine of many hospitals, with demanding clients that understand how the environment can contribute to the recovery process.This book will help to understand this market, to make the relationship between patient, physician and the nurses be better and how to create and use hospitality services and humanize the care inside the hospital. In fact, how to transform an ordinary hospital in a luxury hospital.
If Disney Ran Your Hospital; 9 1/2 Things You Would Do Differently
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Using examples from his work with Disney and as a senior-level hospital executive, Fred Lee challenges the assumptions that have defined customer service in healthcare. In this book, he focuses on the similarities between Disney and hospitals - both provide an "experience," not just a service. It shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees. The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides principles that will help hospitals gain the competitive advantage that comes from being seen as "the best" by their own employees, consumers, and community.
Medical Tourism and Wellness: Hospitality Bridging Healthcare
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Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field¿s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel¿or at a hospital that feels like one¿all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as: The history of medical tourism Why patients/tourists decide to travel for medical care The role of professional facilitators of medical tourism Key countries and medical disciplines in medical tourism Transportation, food, entertainment, and hotel/hospitality services Hotel and spa designs for medical tourism Best practices in medical tourism Patient follow-up after medical discharge Future trends in medical tourism Careers in medical tourism With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.