What is the Skift Travel Health Index?
The Skift Travel Health Index is a real-time measure of the performance of the travel industry and its core sectors across 22 countries focusing on all key travel sectors. The Index provides the travel industry with a powerful tool for strategic planning and tracking global travel performance.
The Skift Travel Health Index comprises several key components to assess the travel industry:
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Country Coverage
The Index focuses on the travel performance in 22 of the largest tourism economies. Together, the countries account for 62% of inbound tourism receipts, 67% of outbound tourism expenditure, and 78% of global 2019 GDP.
The chosen countries represent a combination of the largest economies, top tourist destinations, and key origin markets. The selection intentionally includes net exporters of tourism (more inbound tourism than outbound tourism) and net importers of tourism to track how this impacts overall travel performance.
The Index monitors 80 indicators per country, providing an evaluation of the health of the travel industry in each country. The indicators are grouped and aggregated into performance categories and further into sub-categories. At the top level, the division is by travel vertical. Each vertical is further divided into intent indicators, booking indicators, and key performance indicators.
Index Score Calculation
The index is designed to provide an easy overview of the health of the travel industry. Skift Research has tracked the industry since the beginning of 2020. For 2020, 2021, 2022, 2023, and 2024, data counts the performance of each indicator and compares it to the same time in the previous year. The Index provides a score relative to a baseline reading of 100 for the same month in the previous year.
