On this page you will find resources appropriate to this minor around the themes: data analytics, e-marketing, customer satisfaction, sales & customer focus, hotel industry.
Foto van Pixaby by Mohammed Hassan
Journal of Hospitality Marketing & Management
The Journal of Hospitality Marketing & Management provides a peer-reviewed outlet for contributions that further understanding, practice, and education in hospitality marketing and management. It aims to promote new ideas, models, approaches, and paradigms that contribute to the development of knowledge and theory of hospitality marketing and management. Its distinct, multifaceted approach encompasses the administrative disciplines, liberal arts, and social sciences.
Journal of Vacation Marketing
The Journal of Vacation Marketing (JVM) is a leading peer-reviewed international applied marketing journal that publishes original research papers and case studies on topics relating to tourism, hospitality and events.
Hospitality Design
Feature articles, thematic issues, product reviews and commentary on all aspects of the design, construction, development and management of hotels, resorts, non-military clubs, senior living developments and healthcare facilities.
Access educational resources, upselling tips and customer case reports.
In this e-report you’ll find: