In the Hospitality & Tourism Complete database, a thesaurus is employed to organize the information within the database. The thesaurus encompasses a list of all keywords present in the database. For each word, synonyms, antonyms, and related terms are provided. This facilitates users in employing keywords effectively in their search strategies.
From the list (partially visible in the image), we select the keyword "Event marketing". By clicking on "Add", you include this term in the search bar.
With this search strategy, we combine the terms "event marketing" with "hospitality industry". This yields articles pertaining to event marketing within the hospitality industry.
