STR Individual – market specific - requestsReports can be requested via STR (Smith Travel Research). STR provides insight into the average performance of hotels in almost all markets worldwide for Economy, Midscale, Upper Midscale or Luxury hotels. Hotel managers use these reports to assess/benchmark their own Key Performance Indicators. Furthermore, these data play a role in expansion issues.
There are three types of reports that can be requested:
- Trend reports: These are reports that deal with the development of Occupancy, Average Daily Rate and Revenue Per Available Room over the last 7 years in a certain market;
- Pipeline reports: These are reports on new hotel developments (expansion, new construction) in a specific market;
- Profitability reports: In this report, you will find indicators of items on the Profit and Loss Statement for a specific market (average).
If you are working on a project as a student at the Hotel Management School Maastricht, you can request reports for your specific market via luc.partouns@zuyd.nl. After the request has been approved, the data will be placed in this folder.