OTA staat voor Online Travel Agency, wat in het Nederlands eigenlijk gewoon staat voor ‘boekingssite’. Een OTA is een website waarop reizigers producten zoals een hotelkamer, transport en activiteiten kunnen boeken. De OTA zorgt ervoor dat jouw kamers worden weergeven op de website, regelt het boekingsproces van de reiziger en is daarbij de hoofdcontactpersoon voor de gast. Als hotelier kun je je kamers op de OTA aanbieden om daarmee het aantal boekingen te verhogen.
OTA Insight is een systeem dat kamerprijzen op verschillende verkoopkanalen (OTA’s, Online Travel Agencies) vergelijkt met de prijs van concurrenten.
Met onderstaande login heb je toegang tot dit systeem. Rechtsboven kun je selecteren welk hotel je wilt zien. Er wordt geprobeerd zoveel mogelijk projecthotels (o.a. THCB, Oostwegel Collection), welke in verschillende modules centraal staan, toe te voegen. De informatie wordt iedere nacht automatisch bijgewerkt.
Let op, dit zijn gepubliceerde prijzen en dus geen Average Daily Rates.
Hotel Marketing Strategies in Digital Era
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This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances
Technology Strategies for the Hospitality Industry
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Technology Strategies for the Hospitality Industry is a practical guide to enhancing hospitality with technology. It examines technology strategies for various segments of the hospitality industry, from hotels and restaurants to meetings and events. Specific technologies used in hospitality are also explored, from networks and data exchange, to eCommerce for both business and consumers. Pragmatic in its approach, the text has a running theme of strategy throughout. Each chapter flows in the same order: interview, content, case study and questions. The 3rd Edition was written in cooperation with a team of contributing authors from the industry. It includes a new chapter on virtual and augmented reality in hospitality, as well as updated material on current and emerging technologies.
Digital Media Marketing Hotels
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As the digital revolution has dominated the modern business world, successful online marketing is made a necessity, not a luxury.If you're determined to embark on digital marketing for your hotel or tourism company, but you 're deterred by the complexity of the task, we have news! If you're set on giving your business THAT upward trend, with most efficient digital marketing strategies, this book is exactly what you need! Get Your Hands On A Rich Collection Of Marketing Wisdom!A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times
Online Marketing for Hotels: the hotel's guide to generating more direct bookings
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IF YOU WANT TO INCREASE YOUR HOTEL'S ONLINE BOOKINGS - THIS IS THE BOOK FOR YOU!Not enough direct bookings!? Learn how your hotel can generate significantly more reservations.This easy-to-use guide will take you through the steps needed to generate more direct bookings. It's a MUST read for any hotel marketer, hotel owner, hotel revenue manager or hotel general manager looking to increase bookings made on their hotel website.Here's what you'll learn: How to approach online marketing for Hotels How to use the following key concepts to improve your online strategy-Seasonality -Target audience-User behavior How to create an effective marketing plan for hotelsHow to effectively execute that marketing planHow to improve your hotel website "bookability"Optimize your website following latest the industry's trendsHow to manage online marketing campaigns effectively-Google Adwords for hotels-Display marketing for hotels-Facebook paid ads for hotels-Email marketing for hotelsHow to overcome the main challenges that hotels face -Reducing OTA dependency -Increasing occupancy rates -Increase mobile bookings and productionUnderstand all the online marketing vocabulary