The library has a large collection of books, which has been specially compiled for the hotel management school. The books can be consulted on the spot, but you can also borrow them. There is also access to e-books, which can be searched online in specialised databases licensed by Zuyd Library.
Watch the 3 infoclips about the Zuyd Library Catalogue
1.Basic Search - 2.Advanced Search - 3.Citing with DiZ
Placement Code: 397.2 Adam
A thorough introduction to the key aspects of business law through real-life cases. Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides comprehensive coverage of the fundamental legal principles relating to the business environment. It covers law in an accessible manner, but without over-simplifying the subject matter.
Placement Code: 369.1 Kapf
This essential guide rationalizes those business models that have achieved profitability and explores the original methods that were used to transform small family business such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada and Hermès into profitable global brands. It explores the narrow path to keep growing while remaining exclusive.
Digital Access
Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one. Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.
Digital Access
Drawing together a wealth of analysis, leading scholars explore the potential for service marketing research to expand to new themes and areas of investigation, and to revisit core themes of the past in a new light.A Research Agenda for Service Marketing will be essential reading for students and scholars in marketing, management, economics and finance. It will also prove invaluable to professionals and managers looking for a deeper understanding of modern service marketing.
Digital Access
The fourth edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on ‘Customer service and sustainability'covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.
Digital Access
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success.
Digital Access
Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.
Digital Access
The second edition of this textbook has been updated to include: New content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful
Digital Access
Insightful and international in scope, this significant volume explores the transition from overtourism to sustainability governance and elaborates perspectives for developing resilient destinations.The book is split into three parts and comprises interdisciplinary contributions from renowned authors and scholars in the field, with each part including case studies to illustrate real-world applications of the topics and issues discussed.
Placement Code: 517.2 Nava
Lucid and easy to understand, Learning Statistics with jamovi covers the analysis of contingency tables, t-tests, correlation, regression, ANOVA and factor analysis, while also giving students a firm grounding in descriptive statistics and graphing.
Digital Access
To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products.
Placement Code: 629.2 Saud
This book takes a delicious journey around all 193 countries on our planet. Each dish in this book is paired with relevant background information about each country.
Digital Access
Provides step-by-step guidance on implementing a sound system of internal controls for a hotel revenue category to assure the achievement of the organization's financial top-line target. It highlights the four types of controls: financial, operating, people-based, and systems.
Digital Access
Visser takes on the sweeping history of table manners, from the civilizations of ancient Greece and medieval Europe to the ancient Ainu people of Japan and the cannibalism of the South Pacific. She writes of the development of mealtime manners across societies, the surprising origins of tableware, and the many cultural idiosyncrasies that surround the preparation and consumption of food.
E-BOOKS
Search online for e-books in the databases below.
