The library has a large collection of books, which has been specially compiled for the hotel management school. The books can be consulted on the spot, but you can also borrow them. There is also access to e-books, which can be searched online in specialised databases licensed by Zuyd Library.
Watch the 3 infoclips about the Zuyd Library Catalogue
1.Basic Search - 2.Advanced Search - 3.Citing with DiZ
Placement Code: Brat
Organizational Leadership, Second Edition has been fully updated, with a new Foreword by the United Nations High Commissioner for Human Rights, Mary Robinson. "Understand the reality of contemporary organizational leadership with the second edition of this thought-provoking textbook. Through an analysis of key theories and topical issues such as innovation, gender, power, ethics and environmental sustainability, the authors deftly illustrate how leadership cannot be extricated from the wider organizational context and why leadership is increasingly seen as a shared endeavour between leaders and followers. The book has been fully updated, with a new introduction discussing the challenges faced by leaders during the Covid-19 pandemic
Digital Access
In Cook, Taste, Learn, the food scientist and best-selling author Guy Crosby offers a lively tour of the history and science behind the art of cooking, with a focus on achieving a healthy daily diet. He traces the evolution of cooking from its earliest origins, recounting the innovations that have unraveled the mysteries of health and taste. Crosby explains why both home cooks and professional chefs should learn how to apply cooking science, arguing that we can easily improve the nutritional quality and gastronomic delight of everyday eating.
Digital Access
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers⁰́₉ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.
Placement Code: 369.11 Maha
Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers. The book shows why customers complain and how these complaints create huge problems for organizations, including limiting their growth, increasing unnecessary costs, contributing to customer churn, and upsetting employees. The book also calculates the enormous costs of complaints that can be saved in a Zero Complaints world. The book then goes on to describe processes and technologies that can identify and address the underlying reasons for those complaints, as well as the organizational changes required and mandated to provide continuous improvements
Digital Access
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you're selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else.
Placement Code: 372.2 Hayn
The second edition of Corporate Real Estate Asset Management is fully up to date with the latest thought and practice on successful and efficient use of corporate office space. Written from an occupier’s perspective, the book presents a ten-point CREAM model that offers advice on issues such as sustainability, workplace productivity, real estate performance measurement, change management and customer focus.
Digital Access
Learn why your taste buds respond to variables such as food temperature and background music. What the flavor distinction is between a pomme fruit and a stone fruit, how to judge the acidity of anything, from a cup of tea to a square of dark chocolate--and how understanding flavor can impact the way you understand the world. A rich journey for the flavor-obsessed, this instant classic is both a practical guide and a sumptuous meditation on how to savor all things delicious--on the plate and in life.
Placement Code: 351.31 Mazn
This guide provides a comprehensive overview of international management, structured around the core challenges and opportunities faced by global managers. This encompasses: the role of the global manager, working on an individual and organizational level, and understanding how to manage a diverse workforce. Individual chapters address key subjects, including: the global mindset, working effectively across cultures, strategy execution, change management and working in global teams. This edition has been thoroughly updated to reflect recent developments in ethics and corporate sustainability.
Digital Access
enerative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success.
Placement Code: 366.1 Ryck
Disruptive Workplaces offers a fresh perspective on facility management (FM) and workplace design, adapted to the rapid changes of our times. This book presents a practical, step-by-step approach for creating a suatainable and future-proof work environment. Whether you are a facility manager, HR manager, Chief Happiness Officer, or a member of the management team, you will find relatable international examples and gain valuable tips & tricks. With an easy-to-follow plan, this book guides you towards effective change
Digital Access
This open access book describes this new world as ’Society 5.0’ and explores the real impact of AI-enabled business on society. Beginning with a brief history of AI, the current terms, and its conceptual components, visualisation, data, and algorithms, this book then presents a collection of studies from leading scholars in the field of AI and Digital Business.
Placement Code: 369.41 Boer
This well-illustrated book is comprehensive, encompassing a diversity of practical examples of physical and digital brand expressions, and includes many models that are easy to understand. The centerpiece is the Brand Design model, which takes the reader from brand strategy to brand activation, in order to achieve the main goal: building brands. In addition, twenty Mini-Cases and one more extensive Maxi-Case are included, written by various Registered Marketers (RMs), to give you interesting insights into succesful brands. 'The standard guide in brand building.
Digital access
This volume combines well-established state-of-the-art techniques and innovative technologies in the field of emotions and applying them to food and sensory sciences. Chapter guide readers through explicit measures of emotions, protocols enabling the measure of implicit aspects of emotions, and protocols enabling analysis of complex and voluminous data generated by emotion studies in food science.
Placement Code: 369.1 Plan
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centred on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
E-BOOKS
Search online for e-books in the databases below.
