LibGuides: Hotel Management: Books

The rituals of dinner : the origins, evolution, eccentricities, and meaning of table manners

Digital Access

Visser takes on the sweeping history of table manners, from the civilizations of ancient Greece and medieval Europe to the ancient Ainu people of Japan and the cannibalism of the South Pacific. She writes of the development of mealtime manners across societies, the surprising origins of tableware, and the many cultural idiosyncrasies that surround the preparation and consumption of food.

Law for business students

Placement Code: 397.2 Adam

A thorough introduction to the key aspects of business law through real-life cases. Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides comprehensive coverage of the fundamental legal principles relating to the business environment. It covers law in an accessible manner, but without over-simplifying the subject matter.

The luxury strategy: break the rules of marketing to build luxury brands

Placement Code: 369.1 Kapf

This essential guide rationalizes those business models that have achieved profitability and explores the original methods that were used to transform small family business such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada and Hermès into profitable global brands. It explores the narrow path to keep growing while remaining exclusive.

A research agenda for service marketing

Digital Access

Drawing together a wealth of analysis, leading scholars explore the potential for service marketing research to expand to new themes and areas of investigation, and to revisit core themes of the past in a new light.A Research Agenda for Service Marketing will be essential reading for students and scholars in marketing, management, economics and finance. It will also prove invaluable to professionals and managers looking for a deeper understanding of modern service marketing.

Customer service for hospitality and tourism

Digital Access

The fourth edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on ‘Customer service and sustainability'covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.

Design Thinking for Business Growth : How to Design and Scale Business Models and Business Ecosystems

Digital Access

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success.

Go-To-Market Uncovered : How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth

Digital Access

Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.

Marketing Research for the Tourism, Hospitality and Events Industries

Digital Access

The second edition of this textbook has been updated to include: New content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful

From Overtourism to Sustainability Governance : A New Tourism Era

Digital Access

Insightful and international in scope, this significant volume explores the transition from overtourism to sustainability governance and elaborates perspectives for developing resilient destinations.The book is split into three parts and comprises interdisciplinary contributions from renowned authors and scholars in the field, with each part including case studies to illustrate real-world applications of the topics and issues discussed.

Learning statistics with jamovi: a tutorial for beginners in statistical analysis

Placement Code: 517.2 Nava

Lucid and easy to understand, Learning Statistics with jamovi covers the analysis of contingency tables, t-tests, correlation, regression, ANOVA and factor analysis, while also giving students a firm grounding in descriptive statistics and graphing.

FutureHotel : Business Potentials of Experience Based Booking and Selling: Evolution of the Attribute Based Booking Model

Digital Access

To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products.

Cultures & flavors: around the world in 193 dishes : recipes and facts for all countries in the world

Placement Code: 629.2 Saud

This book takes a delicious journey around all 193 countries on our planet. Each dish in this book is paired with relevant background information about each country.

Control Your Hotel's Business

Digital Access

Provides step-by-step guidance on implementing a sound system of internal controls for a hotel revenue category to assure the achievement of the organization's financial top-line target. It highlights the four types of controls: financial, operating, people-based, and systems.

The rituals of dinner : the origins, evolution, eccentricities, and meaning of table manners

Digital Access

Visser takes on the sweeping history of table manners, from the civilizations of ancient Greece and medieval Europe to the ancient Ainu people of Japan and the cannibalism of the South Pacific. She writes of the development of mealtime manners across societies, the surprising origins of tableware, and the many cultural idiosyncrasies that surround the preparation and consumption of food.