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Digital Access
Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems
Digital Access
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
Digital Access
The fourth edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on ‘Customer service and sustainability'covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.
Digital Access
This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and/ or event experience and how to influence a destination's success.
Digital Access
Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.
Plaatsingscode: 300.6 Baar
Deze nieuwe, vierde editie behandelt drie belangrijke onderzoeksdoelen: verkennen, verklaren en veranderen. Deze doelen helpen studenten hun onderzoek richting te geven en de juiste keuzes te maken voor vragen, methoden en aanpak. Overige wijzigingen in de vierde editie In deze editie is meer aandacht voor ontwerp- en participatief actieonderzoek. Daarnaast wordt er ingegaan op de inzet van AI bij het verkennen van vraagstukken en het analyseren van (kwalitatieve) data.
Placement Code: 517.2 Nava
Lucid and easy to understand, Learning Statistics with jamovi covers the analysis of contingency tables, t-tests, correlation, regression, ANOVA and factor analysis, while also giving students a firm grounding in descriptive statistics and graphing.
Digital Access
To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences.
Digital Access
Provides step-by-step guidance on implementing a sound system of internal controls for a hotel revenue category to assure the achievement of the organization's financial top-line target. It highlights the four types of controls: financial, operating, people-based, and systems.
Placement Code: 629 John
An irreverent, accessible, essential guide to the science of flavor and how to use it in your own kitchen, from the food scientist-confidante of some of the world's best chefs, Arielle Johnson, with more than 75 recipes--plus a foreword by René Redzepi
Digital Access
This project paper deals with the technological implementation of autonomous robots in the hotel industry. Firstly, the technological background should give an overview about the technological composition of (autonomous) robots. After that, the explicit implementation of this digital technology is explained in the context of the hotel industry. After explaining the evolution of the hotel industry, the current implementation of autonomous robots is illustrated, as well as the possible implementation by using an architecture diagram. After that, the advantages and disadvantages are analyzed, followed by a final conclusion.
Placement Code: 629.2 Saud
This book takes a delicious journey around all 193 countries on our planet. Each dish in this book is paired with relevant background information about each country.
Digital Access
As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals'aspirations, expectations, preferences and behaviors.
Voor inhoudelijke vragen of hulp bij het zoeken naar informatie kun je bij de informatiespecialisten terecht.
Op de website vind je meer informatie over de bibliotheek en het volledige team
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Liesbeth Ramaekers Subjects: Social: YouTube Page |
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Jill Penders Subjects: Social: LinkedIn Page YouTube Page |
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Joan Zeguers-Lens Subjects: |
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Nicolle Lanckohr nicolle.lanckohr@zuyd.nl 043-3528270 Subjects: Social: LinkedIn Page YouTube Page |
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