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In deze LibGuide staat een overzicht van diverse informatiebronnen die relevant zijn voor de opleiding Hotelmanagement. Veel bronnen zijn openbaar toegankelijk. Databanken waar Zuyd een licentie op heeft kunnen enkel benaderd worden door studenten en medewerkers van Zuyd na inloggen met hun Zuyd account.

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NIEUW: digitaal of in het boekenrek ...

Design thinking for business growth: how to design and scale business models and business ecosystems

Digital Access

Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems

A research agenda for service marketing

Digital Access

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Customer Service for Hospitality and Tourism

Digital Access

The fourth edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on ‘Customer service and sustainability'covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.

Marketing Research for the Tourism, Hospitality and Events Industries

Digital Access

This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and/ or event experience and how to influence a destination's success.

Go-To-Market Uncovered : How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth

Digital Access

Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.

Dit is onderzoek!: handleiding voor kwantitatief en kwalitatief onderzoek

Plaatsingscode: 300.6 Baar

 Deze nieuwe, vierde editie behandelt drie belangrijke onderzoeksdoelen: verkennen, verklaren en veranderen. Deze doelen helpen studenten hun onderzoek richting te geven en de juiste keuzes te maken voor vragen, methoden en aanpak. Overige wijzigingen in de vierde editie In deze editie is meer aandacht voor ontwerp- en participatief actieonderzoek. Daarnaast wordt er ingegaan op de inzet van AI bij het verkennen van vraagstukken en het analyseren van (kwalitatieve) data.

Learning statistics with jamovi: a tutorial for beginners in statistical analysis

Placement Code: 517.2 Nava

Lucid and easy to understand, Learning Statistics with jamovi covers the analysis of contingency tables, t-tests, correlation, regression, ANOVA and factor analysis, while also giving students a firm grounding in descriptive statistics and graphing.

FutureHotel : Business Potentials of Experience Based Booking and Selling: Evolution of the Attribute Based Booking Model

Digital Access

To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences.

Control Your Hotel’s Business : Protect Your Revenue

Digital Access

Provides step-by-step guidance on implementing a sound system of internal controls for a hotel revenue category to assure the achievement of the organization's financial top-line target. It highlights the four types of controls: financial, operating, people-based, and systems.

Flavorama: a guide to unlocking the art and science of flavor

Placement Code: 629 John

An irreverent, accessible, essential guide to the science of flavor and how to use it in your own kitchen, from the food scientist-confidante of some of the world's best chefs, Arielle Johnson, with more than 75 recipes--plus a foreword by René Redzepi

The Technological Implementation of Autonomous Robots in the Hotel Industry

Digital Access

This project paper deals with the technological implementation of autonomous robots in the hotel industry. Firstly, the technological background should give an overview about the technological composition of (autonomous) robots. After that, the explicit implementation of this digital technology is explained in the context of the hotel industry. After explaining the evolution of the hotel industry, the current implementation of autonomous robots is illustrated, as well as the possible implementation by using an architecture diagram. After that, the advantages and disadvantages are analyzed, followed by a final conclusion.

Cultures & flavors: around the world in 193 dishes : recipes and facts for all countries in the world

Placement Code: 629.2 Saud

This book takes a delicious journey around all 193 countries on our planet. Each dish in this book is paired with relevant background information about each country.

Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation

Digital Access

As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals'aspirations, expectations, preferences and behaviors.

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Op de website vind je meer informatie over de bibliotheek en het volledige team

            

Liesbeth Ramaekers
liesbeth.ramaekers@zuyd.nl
043-3528270

Subjects:
Economics & Languages, Hospitality,
Foodservice, Tourism, Minors

Social:

 LinkedIn Page     YouTube Page

YouTube Page

Jill Penders
jill.penders@zuyd.nl
043-3528270

Subjects:
Economics & Languages,
Social Work, Endnote, APA

Social:

 LinkedIn Page     YouTube Page

Joan Zeguers-Lens
​joan.zeguers@zuyd.nl 
043-3528270

Subjects:
Economics & Languages; Hotelmanagement

Social:

 LinkedIn Page     YouTube Page
                  Nicolle Lanckohr
nicolle.lanckohr@zuyd.nl

043-3528270

Subjects:
Economics & Languages, Gastronomic Hospitality

Social:

 LinkedIn Page     YouTube Page

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