AI For HospitalityArtificial intelligence (AI) is not well understood by the hospitality community, causing confusion
in the marketplace and hesitation to adopt despite the potential of the technology and its
applications across many business processes and problems. This also disincentivizes new market
entrants from deploying new products.
The AI for Hospitality Workgroup has created a framework for hospitality AI strategies, including
basic technology guidance and key deployment and implementation considerations. This will help
hospitality professionals accurately evaluate the solutions marketplace and set the direction of AI
adoption at their companies. This information will also increase the credibility of the hospitality
market to industry newcomers, creating a competitive marketplace.