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Marketing 5.0: The Role of Human-Mimicking Technology

Digital Access

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one. Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.

Digital disruption in hospitality, sustainable hospitality: a global perspective on people, planet, and profit

Placement Code: 375.21 Thai

Sustainable Hospitality : A Global Perspective on People, Planet, and Profit" offers a revolutionary insight into the future of tourism and hospitality. This groundbraking work explores the delicate balance between cutting-edge technology and ethical responsibility in one of the world's largest industries
From the bustling streets of India to the serene eco-resorts of Karnataka, this book takes readers on a global journey throught the transformative power of digital innovation in hospitality.

Transformative Hotels of the Future

Digital Access

This timely and innovative book offers an inspirational and thought-provoking journey into the future world of hospitality by conceptualizing an innovative future where hotels transcend traditional boundaries and evolve into dynamic hubs of innovation, environmental stewardship, community engagement, and personal growth at the guest, employee, and local resident level.

De bermudadriehoek van talent: hoe knappe koppen verdwijnen in betekenisloze banen

Plaatsingscode: 360.8 Teut

Greener Future : Building Sustainable Tourism Communities

Digital Access

Contributors draw on real-world examples and best practices to inspire and guide readers in implementing sustainable initiatives within tourism communities. Greener Future will appeal to academics and professionals working in the tourism sector, such as tour operators, destination managers, and hotel managers, who will find vital tips on developing and marketing sustainable tourism projects that benefit both communities and companies.

Sustainable Value Creation in Hospitality: Guests on Earth (2nd edition)

Digital Access

Based on theory and practice it analyses environmental, economic and social value in the hotel sector and overall hospitality industry, and what can be done to maximise the good for all the stakeholders in the long term. Fully revised and updated, it contains brands new cases studies and a completely new chapter devoted to AI.

Marketing 5.0: The Role of Human-Mimicking Technology

Digital Access

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one. Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.