Digital Access
Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one. Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.
Plaatsingscode: 351.3 Roor
Basisboek Duurzame Ontwikkeling biedt hbo-studenten een brede introductie tot duurzame ontwikkeling – en is geschreven voor alle disciplines in het hoger onderwijs. Het beschrijft duurzame ontwikkeling op een evenwichtige manier, rekening houdend met people, planet en profit/prosperity. Het boek heeft oog voor de mondiale kant van duurzame ontwikkeling en de toekomstaspecten ervan
Digital Access
Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems
Plaatsingscode: 369.11 Thom
Dit boek biedt een concrete, beproefde en gefaseerde aanpak om CX integraal in een organisatie in te bedden, zodat het organisatiecultuur wordt. De aanpak is gebaseerd op grondig onderzoek van de auteurs naar de ervaringen van experts en organisaties die succesvol werken met het Service Excellence gedachtegoed
Digital Access
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
Plaatsingscode: 499.5 Karr
De schrijftraining "Zelf Leren Schrijven voor Economie en Bedrijfskunde" bestaat uit elf modules met specifieke opdrachten voor studenten om hun academische schrijfvaardigheden te verbeteren.
Digital Access
The fourth edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on ‘Customer service and sustainability'covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.
Placement Code: 369.1 Kapf
This essential guide rationalizes those business models that have achieved profitability and explores the original methods that were used to transform small family business such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada and Hermès into profitable global brands. It explores the narrow path to keep growing while remaining exclusive
Digital Access
This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and/ or event experience and how to influence a destination's success.
Placement Code: 397.2 Adam
A thorough introduction to the key aspects of business law through real-life cases. Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides comprehensive coverage of the fundamental legal principles relating to the business environment. It covers law in an accessible manner, but without over-simplifying the subject matter.
Digital Access
Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.
Digital Access
To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences.
Plaatsingscode: 300.6 Baar
Deze nieuwe, vierde editie behandelt drie belangrijke onderzoeksdoelen: verkennen, verklaren en veranderen. Deze doelen helpen studenten hun onderzoek richting te geven en de juiste keuzes te maken voor vragen, methoden en aanpak. Overige wijzigingen in de vierde editie In deze editie is meer aandacht voor ontwerp- en participatief actieonderzoek. Daarnaast wordt er ingegaan op de inzet van AI bij het verkennen van vraagstukken en het analyseren van (kwalitatieve) data.
Digital Access
Provides step-by-step guidance on implementing a sound system of internal controls for a hotel revenue category to assure the achievement of the organization's financial top-line target. It highlights the four types of controls: financial, operating, people-based, and systems.
